Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
If your organization accrues 2 billion video views for a single event on social media, you might have a few storytelling tips for the rest of us pipsqueaks.
In fairness to pipsqueaks, the organization in question is ABC News’ ‘Good Morning America,’ the nation’s No. 1 morning news show.
Also, the event that drew such a firestorm of interest was a British royal wedding, and those spectacles have a way of turning even the most republican sans-culotte into a giddy fan of unelected dynastic overlords.
Still, in the Ragan Training video, “‘Go the distance’ to captivate and engage your target audience online,” Terry Hurlbutt of “Good Morning America” offered enough storytelling gems to fill a royal vault in the Tower of London.