5 ways LinkedIn can lead reporters to you

Think LinkedIn is just a job-hunting site? Wrong. You’d better figure it out as a tool for reaching the media, because your competitors already have.

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Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session.

You’ve heard the complaints about LinkedIn. Maybe you’ve said all this yourself:

Isn’t LinkedIn just an online Rolodex?

I don’t have time for another social network.

I’m not looking for a job, so why would I be on LinkedIn?

Lori Russo, managing director of Stanton Communications, has a piece of advice for you: “Just get over it.” The tool is absolutely focused on business and professional communications.

You need to be on LinkedIn, she says in the Ragan Training video “How to get media attention on Twitter and LinkedIn.” The session also features Michael McManus, director of PR and social media at Sodexo.