5 ways Pinterest can increase sales

You already know Pinterest can help build brand awareness, but did you know it can boost your bottom line? Here’s how.

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More importantly, small businesses and big brands have widely adopted Pinterest as a way to show some personality, flaunt new products, and make a few extra sales.

The question is, does your brand belong on Pinterest? And can it help you grow sales? Here’s a look:

1. Monitor

Discover what your customers want

“A lot of what gets pinned on Pinterest is aspirational—what could be, what I’m going to have, where I’m going to go,” says Jenny Sussin, a Gartner senior research analyst.

This is good information if you’re interested in sales and marketing. Pinterest gives you a clear look at what your target market loves and is passionate about. See how you can help satisfy some of those wants.

Create relevant boards

Once you know what your customers are interested in, you can create boards for related topics. How? Stumble through online magazines, websites or blogs that appeal to your target market.

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