There are no “participant” ribbons in media relations. Earned media placements are hard-earned, and viral campaigns are a rare concoction of skill, sweat, preparation and luck.
Here are five of the many ways PR, marketing and communications pros can make a statement:
1. Your op-ed piece turned heads. You had something to say, and you said it. It was a risk, but it paid off, and now journalists are calling you. You’re the center of attention, and you’re using your 15 minutes to bring awareness to your product or cause.
2. Your social media campaign went nuts. The hashtag, video or innovative idea was ingenious, and everyone recognized it. Your target audience couldn’t stop talking about it. Even your mother knew about it. Your engagement has spiked, and the consequences will be long-lasting.
3. Your crowdsourced content saved big-time money. Your competitor spent millions on an ad packed with Bond villains, fancy cars and explosions. You tweeted your fans, asking them to take a few selfies, and the “shares” went through the roof.