5 ways PR pros can become better writers

Whether you’re composing another press release or have to come up with more blog posts, these unique methods can jump-start your creative juices and improve your copy.

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Whether your niche lies in public relations or marketing, communications or digital, your ability to write will make or break many opportunities.

If you haven’t got this core skill, you’ll soon be found out. Luckily, it’s one that can be learned and honed.

I’m not going to patronize you with basics such as spelling and grammar or the need to proofread before you publish; you already know all that. These tips are designed to improve the structure, style and tone of your content.

For some, a distinctive style comes naturally, whereas others have to devote more time and energy to developing their craft. In either case, these practices can enhance your ability to turn around compelling copy under tight deadlines:

1. Sketch out your piece with pen and paper.

No one likes having a cursor blinking accusingly at them. Getting your ideas down on paper lets you think them through before you get started. Your thoughts become more structured and coherent, and you’ll find you’re able to link themes more fluidly.

2. Read an array of genres.

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