In the 1800s, during the early developmental stages of the steam locomotive, it was commonly believed that train cars would look like stagecoaches. At that time, who would have guessed that in 2013 the fastest high-speed trains would travel upward of 300 mph?
I think of digital marketing with a similar perspective. We are just beginning to understand its full potential. In a similar way as the early innovators of the steam locomotive made improvements through careful analysis and incremental technical revisions, innovative marketers must become technical and do the same.
Here are five practical ways marketers and PR professionals can improve their technical savvy and make smarter, data-driven decisions.
1. Improve your Excel skills
Did you know that Microsoft offers free video training on Excel on its website? Whether you need to brush up on making pivot tables or you’re just beginning to learn Excel, this is a great resource for sharpening your proficiency. In data analysis, proper formatting is crucial—and polishing your Excel skills will give you a competitive edge and save you time.
2. Learn to tell a compelling narrative