Is your organization optimizing mobile communication effectively for workforce and customer engagement?
Seems like old news, right? Mobile has been around for years: It’s no longer emerging—it’s here. Employees and customers expect mobile interaction with organizations and expect to have a consumer-grade experience when doing so.
Yet surprisingly few organizations are using mobile to drive engagement effectively. So say independent research, our own client interactions and those of other industry consultants.
Mobile is already in the hands of our target audiences—an almost constant presence. We know this, but consider the facts:
As communicators or marketers, we ignore or underuse mobile communication at our peril.