Giving visibility to leadership is important.
People want to see the faces and know the humans behind the titles at the top of the org chart.
It can be even more powerful to give visibility to the rest of the organization. Often, internal communicators focus on the folks at the top and don’t give much coverage to the employees who are making the products, delivering the service, closing the sales, coding the platforms—not to mention staff in HR, accounting, marketing and more who support those people.
Here are five ways to create more visibility for the people doing the real work of the company:
1. Quote them in articles: On the intranet or in your employee publications, use regular employees as sources rather than always quoting someone from the corner offices. When you’re covering a new product or a new plant, giving examples of collaboration or innovation, illustrating how the values of the company are used at work, the rank-and-file people will have insights and comments that other employees will want to read.