To maximize your media exposure, enhance search engine optimization, and position yourself as a thought leader, you must keep your online newsroom updated with the latest information about your company.
Here are five tips to make your online newsroom the go-to place for information about your company:
1. Digitize your content.
Instead of printing thousands of press kits for your trade show appearance or product launch, use that money to invest in online content, such as social media press releases and multimedia galleries. Thousands of people can view them, you can distribute them via email, and they’re great for search engine optimization.
In addition to saving money, it will be easier to repurpose the content in the future.
2. Mix up the distribution.
While it’s customary to send information about your company over the wire, like PR Newswire, PR Web or BusinessWire, consider reinvesting that time and effort into creating content for your online newsroom and sending notifications to interested parties when you post updates.