5 ways to create extraordinary consumer experiences on LinkedIn

From Colonel Sanders’ enduring persona to Fruit of the Loom’s quirky underwear giveaway, engagement opportunities abound on the professional network. Try these on for size.

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In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don’t discount what’s possible on LinkedIn. Take inspiration from these five companies that have gone beyond content and company pages to craft unique experiences for their customers.

1. Connect with KFC’s founder.

Col. Harland Sanders might have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Developed as KFC introduced his new redesign, the colonel’s LinkedIn summary tells his story in a humorous way—he admits to doing “a whole mess of jobs poorly” up until age 65, when he “finally found the thing I could do better than anyone in the world: cook fried chicken.” The profile includes descriptions of all the jobs the colonel has held in his impressive 115+ year career, including “Goat-milker,” “Student of the Law” and “Band Leader.”

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