Pitching your ideas to journalists, editors, and bloggers is important if you want to have your content published online.
Unfortunately, it can sometimes be difficult to persuade blog owners and editors to host your content. This often has nothing to do with the quality of the content itself—rather it’s how you pitch your stories to the blogger or editor.
There are a number of ways to increase your chance of getting a positive response. Here are five tips to help get bloggers and journalists to say “yes” to your pitch.
1. Follow the rule of reciprocity. By posting your article, the blogger is doing you a favor: He or she is helping you gain exposure and share your ideas with their online community. To increase your likelihood of being published, it helps to follow the rule of reciprocity—that is, doing something for the blogger first. This doesn’t mean you should offer a bribe, but it does help if you can offer something of value to the blogger or journalist.