Coming up with a pitch that coaxes a reporter or editor to cover your story is no easy task, and PR pros who pitch non-news will find that their emails end up in journalists’ trash bins.
However, there’s a way to spread your influence and help busy editors at the same time: guest posts.
Here are five ways you can get published on Ragan.com—or any publication:
1. Say something new, or offer a unique perspective.
Editors are under pressure to publish a large amount of content, while ensuring that it’s something their subscribers want to read or share.
A different angle or perspective on a topic such as blogger relations or pitching can capture attention. Some organizations and PR firms will run studies on a particular topic. Reports that contain interesting insights can be fodder for a good story.
2. Stay on topic.
Just as you shouldn’t submit a press release that doesn’t fit a publication, don’t send a story or pitch about insurance sales or fashion curation.