According to Pew Internet, 22 percent of the U.S. population and 28 percent of adult Internet users are on Pinterest. Pinterest is the third largest social network, trailing Facebook and LinkedIn.
According to an Ahalogy study, many Pinterest users turn to Pinterest in place of traditional media:
Yet even the B2B darling, LinkedIn, seems to get more love from social media experts than Pinterest.
“Because to successfully market on Pinterest, you must act a little differently,” says David Weinberg, CEO and founder of Loop 88, a Pinterest marketing firm. “It offers a unique visual aesthetic with different uses than other social networks.”
Here’s what it takes for communicators to succeed on Pinterest:
1. Create content you can pin.
People don’t act the same on Pinterest as they do on other social networks. On Pinterest, people search for and pin things that are meaningful to them. The context depends on the end user.