You spend hours crafting content you think readers will love and then—crickets.
There’s good reason to want to fix that.
Shareaholic’s data—based on 200,000 websites that reach 300 million people each month—show that 32 percent of the traffic sent to our publisher websites last month was referral traffic.
This is evidence of a change in content consumption behavior. It’s now less about email and RSS subscriptions and more about people finding your content through social media.
Even then, it’s not all about the magic solution of social timing. Your content has to stand on its own and be good enough to motivate your readers to share it.
While there isn’t a strict recipe for content people love to share, there are some ways to identify what will work for your audience:
1. Recognize what works with content analytics.