5 ways to market your personal brand

Leaving something irresponsible online can hurt your brand. It isn’t even what you did. It’s the fact that five years later, you seem proud of it—when you’ve only forgotten all about it.

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You—not your company, not your company’s product or service, YOU—are a brand.

And though you’re employed, you never know when that will change, so it’s vital to make certain your personal brand is as good as it can be.

This goes doubly in an age where everything we do goes online and stays there.

That has its advantages: The time for social media and brands has never been better.

But be careful. A headhunter can consider you for a job, look you up, and decide to move on without your ever knowing. That could be a good job and a better life lost!

Here are five tips to strengthen your online presence:

1. Spring clean

Start going through your social media accounts. Make certain there’s no evidence of your misbehavior.

What do I mean by that?

Un-tag your drunk pictures, and get rid of stuff that makes you look like an idiot, a jerk, or lazy.

Also make certain your privacy settings work, so that argument you had a few years ago with your mate online isn’t accessible to everybody.

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