A company’s blog is only as good as its writers.
To help inspire employee bloggers, Amanda Maksymiw offered five tips in a recent blog post on Business2Community:
1. Appoint a blogging administrator
This person runs your blogging program and gets employees to blog regularly. Duties include developing an overall plan, getting buy-in from the CEO, and working with bloggers to meet their goals.
2. Run training sessions throughout the year
Regular training sessions will keep your bloggers on top of their jobs. Possible training topics include keyword research, new topics/ideas for blogging, and how to market blog content.