5 ways to reach non-wired employees

Workers in the manufacturing sector and similar industries often aren’t online at work; so how do you communicate with them?

I am a member of the Council of Communication Management (CCM), a professional community of roughly 350 senior communication professionals. One of the ways we learn from one another is through your basic listserv. It’s not slick, but it’s a rapid-response feedback mechanism and advice column, as well as one of the organization’s most meaningful benefits.

The other day, this question from a CCM member hit my in-box:

“I’m interested in learning about any best practices for helping plant managers communicate with their ‘non-wired’ employees (managers who are in a manufacturing setting and have employees without access to their own computer). If you’ve heard of any tips, tools, ideas that help the plant managers (and the employees) communicate more effectively, I’d so appreciate hearing from you and hearing about best practices.”

I quickly jotted down my experience in an e-mail response. After hitting send, I figured it was something others might also be dealing with, so I’ve copied my response here:

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