5 ways to tailor your engagement efforts to your employees

Engaged employees work to build the bottom line, come up with solutions to work-related problems and often act as evangelists for their companies.

That’s why developing a winning employee engagement strategy is beneficial across the entire organization. Most companies want to engage their workers and have happy employees who are more productive and invested in their job. Few companies succeed, though.

Have you noticed that when you Google “employee engagement suggestions” you find an enormous amount of information? Sifting through the dozens of simple and generalized tips— starting health and wellness programs, offering snacks, and promoting a work/life balance—can be a challenge.

Here are five powerful tactics you can use to build that winning strategy:

1. Establish concrete objectives at the employee level.

You’re already familiar with the importance of setting goals—increasing the base profit margin by X percent, lowering the enterprise’s carbon footprint by a given amount by a particular year, etc. These big goals are essential for success, but they don’t necessarily motivate your employees.