The world’s best communications pros are also some the best storytellers.
They can translate a brand’s message into engaging and thought-provoking videos, articles, infographics and blog posts.
To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”
When PR and marketing pros can find the magic formula to tell a compelling story, the result can be inspiring—and lucrative.
This infographic from Ketchum University explains how to tell branded stories. It sums up the process in five steps:
1. Tell it for a reason.