PR 5 ways to use GIFs to make your PR and marketing efforts soar Like emojis, these trendy moving pictures can boost your brand and win you favor with audiences. Here’s how to use them in clever, effective ways. By Beki Winchel@bekiwekiOct. 6, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.