5 ways to use GIFs to make your PR and marketing efforts soar

Like emojis, these trendy moving pictures can boost your brand and win you favor with audiences. Here’s how to use them in clever, effective ways.

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GIFs aren’t only for powerhouse social media users anymore.

Employing looping visuals lets PR pros and marketers say a thousand words—or more—in shorthand. When used wisely, GIFs are a great way to connect with your audience, increase views and make your brand more relatable to consumers.

Here are five ways you can jump on the GIF bandwagon:

1. Add a touch of sass to consumer interactions.

As Internet culture becomes more pervasive, brand managers are embracing new ways of reaching out to online audiences. In April, Ikea replied to consumers entirely through memes, and Chevy made headlines for its all-emoji press release.

However, brand managers can take things one step further and use GIFs to respond to consumers through Facebook, Twitter and even emails. Just make sure that your GIF use fits your brand’s voice.

2. Spice up social media posts.

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