5 ways writers make boring topics more interesting

At some point in your career, you’ll have to write an article about something that doesn’t seem interesting. Use some of these tips to spice up humdrum topics.

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It’s no fun to come up with blog ideas for the boring industries outside of search engine optimization (SEO) and marketing. You know what I mean—the real world of forklifts, car dealerships, garden furniture and bedding. Even coming up with new content for your blog can be a bit tough.

Every day my blog-writing service must come up with 10-20 blog post ideas for clients in a number of diverse industries. Sometimes the industries are easy, like mobile phones or SEO, but more often than not we need blog post ideas for companies in less interesting industries. (No offense intended.)

I’m going to share how we brainstorm content ideas so you can always come up with some—even on those uninspiring rainy days.

1. Pull from magazines.

We always add magazines to our office’s weekly shopping list.

We buy all kinds of magazines, from those about gossip and arts and crafts to gardening and technology.

Is it because we’re interested in the latest gossip? Well, yes, but the main reason is much more professional: Magazine topics and headlines are brilliant for blog inspiration.

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