Have you ever followed an interesting link, only to click away screaming at a poorly designed website? Journalists do that, too. Don’t give up your chance for media coverage just because your website is hard to navigate. Follow these five tips:
1. Include a press section—How would you like it if you went to a company’s website and the home page included a link called, “Here’s Everything You—Yes, You, John Smith—Need.” That would be awesome, right? Well, any company can do that for reporters on its website. Create a link called “Press Room,” “Newsroom,” “Media,” etc., and be sure to provide an online press kit and update it frequently with your timeliest news.
2. Provide high-resolution pictures—You just invented a uranium splitter? Well, what does it look like? You’ve been named the most eligible bachelor in the tri-state area? Then features journalists are definitely going to want to see the goods before writing up a story about you. Make it easy for journalists to find and download high-resolution photos that will work well for the Web or for print.