One of the many hats PR engineers wear is storyteller. Between juggling data, gathering insights and managing relationships, how can PR pros find time for inspiration? How do we stay up to date with the latest industry ideas on persuasive storytelling.
I’ve gathered a few sites and blogs that keep me sharp and inspired. Sign up for their newsletters or follow them on social media. You may not have time to read every article, but you’ll do great if what you consume gives you one or two takeaways a week.
Here are five sites that’ll sharpen your storytelling:
This blog tells how to streamline your content creation, measure success and write authentic, branded stories. From how to spice up bland text to “The 5Things Every (Great) Marketing Story Needs,” Copyblogger prints words that work. The best part? The content is free of overused jargon. It’s straight-forward, quality content about … content!