When fifty percent of people think a brand’s Facebook page is more useful than its website, it’s time to think seriously about your brand’s page.
Is your page helpful to customers? What makes someone like—or unlike—your brand on Facebook? An infographic from Lab 42 offers some helpful insight.
Almost 90 percent (87 percent) of people like brands on Facebook. Of those people:
The biggest factors that motivate people to like brand pages are promotions/discounts (34 percent) and giveaways (21 percent). But, many people like brands simply because they are loyal customers (14 percent).