50 percent say Facebook pages are more useful than websites

As more people turn to brands on Facebook, it’s important to know why they do—or don’t—click “like.” Consider these new findings.

Ragan Insider Premium Content
Ragan Insider Content

When fifty percent of people think a brand’s Facebook page is more useful than its website, it’s time to think seriously about your brand’s page.

Is your page helpful to customers? What makes someone like—or unlike—your brand on Facebook? An infographic from Lab 42 offers some helpful insight.

Almost 90 percent (87 percent) of people like brands on Facebook. Of those people:

The biggest factors that motivate people to like brand pages are promotions/discounts (34 percent) and giveaways (21 percent). But, many people like brands simply because they are loyal customers (14 percent).

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.