6 components every professional bio must have

Your online profile should be engaging and informative. Here’s help in capturing the ‘real you’ for potential clients, employers, and other audiences.

Ragan Insider Content

They’re totally checking you out.

Nearly 40 percent of hiring managers use social media to research job candidates, according to a survey from CareerBuilder. About the same percentage report using Google searches to learn about potential employees.

What you want them to find is a consistent message about you—your qualifications, professionalism, and personality.

As you continue making a professional brand for yourself, all your online communication platforms will have one thing in common: They will include a version of your professional bio.

Your social media accounts and professional website all should include your bio. It’s a method of creating a controlled and consistent message about your brand.

Writing your professional bio can be an intimidating task. It’s difficult to write about yourself. You’re uncertain what to include and how to write it in a way that is professional yet creative.

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