First impressions last. Naturally, it’s important to make a good one.
What does this have to do with Facebook? A lot, actually.
When your followers land on your page, the first thing they notice is your cover photo.
According to a study by EyeTrack Shop, visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes Facebook made. You get the chance to show your fans what you’re all about in one big picture.
The cover photo sets the tone for your Facebook page. The rectangular frame (851 x 315 pixels, to be exact) is an opportunity to portray your company’s personality, campaign, mission, photography skills, etc.
You probably want to jump back to your page to analyze the quality of your cover photo. Before you do, take a look at these six ways to make a great first impression and express your brand’s message with an amazing cover photo.
1. Set the mood.
No, you don’t need to dim the lights and add some romantic music. But you can show people what your company is all about in the blink of an eye.