Some strategies that worked well three years ago are of dubious worth today. However, some stand the test of time, including guest blogging. Penning posts for relevant blogs—other than your own—is a smart way to build your brand.
Here are six benefits of guest blogging:
1. Targeted traffic. If you write a post for another blog, you should get a backlink to your site. If not, you could still get a traffic bump—provided your post is insightful, helpful and well-written. Make sure you’re driving the right kind of traffic, however. Write for sites that have audience demographics you’re eager to reach.
2. Relationships. The more business connections you have, the better. Developing bonds with other bloggers can open the door to possibilities down the road. Relationships build trust, which can lead to further content partnerships, conference opportunities or even landing new clients.