6 digital media and PR lessons from 2013

As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.

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I thought I’d kick off the annual roundup season by reflecting on six things I’ve learned in the past 11 months about digital media, social media, and PR, from both personal and business perspectives.

1. Mobile-first is harder than you think.

Yes, we know it’s important and soon mobile is going to be the primary platform for work, discovery, and communications, but many business people are acting like Hollywood moguls in the ’50s.

Like TV, mobile is not simply an add-on. To truly embrace it we need to shift our mindset, the way we conceive and share stories, and how we interact with our communities. Our idea-generation process requires a total makeover so we can dream big by imagining small.

2. Your website is like a classic car.

I redesigned my blog this year; when it was all done, I wanted to sit back and admire it, but I couldn’t. There were immediately a ton of adjustments I wanted to make: some tightening here, a new image there, a fresh category, changing the content flow. It didn’t stop.

That’s a different attitude from a few years ago when you got a new website design and that was that. Instead, let’s adopt a car buff’s mentality and realize the tinkering is never going to be done.

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