6 emerging PR trends

Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.

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Which public relations trends can help your growth and development?

These aspects of the job can be tough to master, yet they can help you get a running start toward the industry’s future.

Here’s what’s in store:

1. Promoting expertise at all levels

In the past, only top-tier executives were put forth as an organization’s industry experts. Now lower-level employees are offering their insights.

This has multiple benefits. First, it helps your brand to target a wider, more diverse audience and distribute more content. Second, when top executives leave your company, they don’t leave a knowledge vacuum.

Help those at all levels to grow and nurture their own personal brand. Encourage them to write thoughtful content and create social media profiles that show off their expertise.

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