Which public relations trends can help your growth and development?
These aspects of the job can be tough to master, yet they can help you get a running start toward the industry’s future.
Here’s what’s in store:
1. Promoting expertise at all levels
In the past, only top-tier executives were put forth as an organization’s industry experts. Now lower-level employees are offering their insights.
This has multiple benefits. First, it helps your brand to target a wider, more diverse audience and distribute more content. Second, when top executives leave your company, they don’t leave a knowledge vacuum.