6 innovative and inexpensive Twitter campaigns to emulate

A clever hashtag and attentiveness to customers may be all you need to spark excitement about your brand on Twitter.

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You can’t watch television—or TV ads—without seeing a conspicuous hashtag in the lower corner of your screen.

And while Instagram, Facebook and Google+ have incorporated hashtags with different levels of success, for most people hashtags are synonymous with Twitter. While hashtags are the most popular example, a lot of businesses do other creative things on Twitter to engage their customers.

Let’s examine some ways businesses have used hashtags, promoted tweets, javascript buttons, exclusive offers and customer care to create innovative Twitter campaigns for marketing and customer service.

1. Comedy Central’s #trumproast

Before hashtags were prevalent, it was unheard of to display a hashtag on the screen during a television program. To promote the “Roast of Donald Trump,” Comedy Central displayed the hashtag “#trumproast” on-screen. This resulted in 25,000 tweets during the initial transmission and drove Comedy Central’s television viewership higher than it had ever been for that time slot.

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