Social media has come a long way in the last five years. It was once used to kill time and entertain, but the social Web is now deeply ingrained in the day-to-day operations of businesses large and small.
Communications is no exception. It’s one of the primary functions of social media in the corporate environment. Instead of relying on outdated bulletin boards and impersonal memos, tech-savvy executives are now using online tools to communicate more quickly, personally and effectively.
Here are seven strategies for implementing social media communication in your company.
1. Establish clear ownership
One of the biggest problems companies have when implementing social media at the corporate level is that no one department has clear ownership of it. Who’s responsible? Is it marketing, HR, senior management, or perhaps a newly anointed person/department? There is no one “right” answer, but the old saying applies: When it’s everyone’s responsibility, it’s no one’s responsibility.