6 must-have traits of great community managers

You can’t pick just anyone to be the voice of your brand. Find someone who is confident, patient and flexible, among these other things.

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It’s fun, I get to meet so many new people, and I get paid for it!

I landed in the world of social media via a little luck, a pinch of patience, a solid writing background, and doing tasks outside of my official job description.

People have asked me what makes a good community manager, and I don’t have a cookie cutter answer to that question. However, the ability to come to work every day with a smile regardless of how many people you’d like to punch in the face are getting on your nerves is a key attribute.

Every organization will need or want something different for the role it is trying to fill.

Instead of answering “What should I look for?” I’m going to write about the traits an effective community manager should have based primarily on my experiences.

1. Personality

A good community manager is well-liked and sure of himself, yet still comfortable enough to stroke other people’s egos. He should engage with his authentic voice—not a marketing message.

2. Passion

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