6 percent of companies say listening to customers on social media matters

Social media not a core business function for 50 percent of companies. How does your company stack up?

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It has never been more important for companies to listen to their customers on social media than now. But, according to an infographic from Get Satisfaction and Column Five, 50 percent of companies say it’s not a core function of their business.

Only 6 percent of companies say listening and digital engagement initiatives are integral to them. What prevents companies from tuning in to their customers? The greatest internal challenges to listening and engagement are:

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