6 PR lessons from ‘Star Wars’

The Force is strong with savvy communicators. Here’s how you can gain the title of Jedi—er, PR Master.

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The many mentors I have had the chance to work with during more than seven years at High Road taught me a lot, but I wouldn’t be the PR pro I am today if it was not for Master Yoda’s teachings.

As crowds gear up to see “Star Wars: The Force Awakens,” let’s reflect on PR lessons communicators can glean from the popular sci-fi franchise.

Here are six ways The Force can guide PR pros’ decisions and actions:

1. Be a Rebel, not a clone.

Always challenge yourself and work to drive change in the galaxy.

Being a true Rebel means that you are passionate about your cause and that even against the odds, you can succeed in the face of a challenge that is bigger than you.

It can be easy to enter in the ranks of the Galactic Empire and do what everyone else is doing, but you don’t want to shoot everywhere and miss your target. That is what Stormtroopers do.

2. Don’t just tell; show.

Your press release might be three hundred words long, but if a picture is worth a thousand words, blowing up someone’s home planet is definitely worth a million.

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