Amid the tumultuous, unpredictable changes in the industry, the basics of what PR professionals aim to accomplish often get overlooked.
When you feel stuck, stop and evaluate your progress: Think about what you’re striving for.
In the whirlwind of delivering results, some PR principles are often forgotten. Here are a few that can help you re-center your program:
1. Communications is an extension of the business—not a standalone activity. Any communication or PR plan must ultimately contribute to achieving a company’s business objectives. If it doesn’t, then there might not be a good reason to put it into motion.