6-step guide to improve your PR, reputation with Yelp

Many companies still ignore what people say about them online, whether it’s positive or negative. Some want to put their heads in the sand and wait until the Internet “blows over.”

Folks, your customer is online most of the day and night. People talk about you, and it’s risky to pretend they don’t.

Your customers love the consumer review site Yelp. Why? Because it’s local and easy to use. They look forward to sharing their experiences because it lets them invest in the community and get value from the experiences of others.

According to Nielsen, 84 percent of people say online reviews influence their buying decisions.

Make no mistake, Yelp can make or break a business. For many B2C and service businesses, Yelp may be the most important marketing channel.

What’s the best way to make sure you get some customer love on Yelp? The key is to have a solid internal process to capture and maintain a steady stream of customers who write reviews.