Unfortunately, “build it and they will come” is a strategy that works only in baseball movies. It takes planning and time to build an active social media community that’s passionate about your content and your brand. These six tips will help you get started:
Create original, relevant content.
In 2011, Indiana University researchers created a social media framework that describes the essential building blocks of an effective online community. When you’re starting from scratch, focus on these components: conversations, sharing, relationships and reputation.
Effective content touches all four aspects. Engaging, original content encourages people to follow your posts, share them with friends, offer comments and ask questions. It also helps you build a strong reputation in your industry.