6 steps to better measurement of your social media marketing
Today’s marketers grapple with metrics, despite their recognition that online channels are vital to promoting a brand or product line. Try these tactics to get a clearer picture.
Most marketers deem social media vital to their overall strategy, yet many cannot precisely prove its effectiveness.
Fifty-eight percent of marketers call social media “very important” and 30 percent say it’s “somewhat important,” reveals Buffer’s 2019 State of Social report. Yet nearly 20 percent are unsure how to measure its efficacy. Just under 30 percent call their social media marketing very effective; 43 percent call it somewhat effective.
The CMO Survey, released last August, also revealed difficulty in measuring social media’s impact, although calibration has improved. According to that report:
Though social media marketing measurement has made progress, there’s quite a lot of room for improvement.
To better measure social media, experts recommend these steps:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
