6 steps to guide you through a comms audit

You know you’ve got blind spots in your communications, or areas you can improve. Relaunch your messaging through an audit, this new report urges.

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Every communications department can benefit from a periodic, comprehensive review, whether your team is frantically shoveling out messages with no strategic vision or buzzing along successfully.

New trends are emerging in internal audits to make them more relevant than ever, from a demand for real numbers to the use of marketing-style personas.

A new Ragan Communications report—“6 steps to an up-to-date communications audit”—offers a foolproof guide to auditing the right way. Exclusively available to members of Ragan’s Leadership Council, the report digs into the question of how to get process right.

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