Any community manager will tell you how important it is to stay on top of everything related to your brand. They are responsible for many moving pieces and must react quickly to feedback to stay engaged and avoid negative repercussions.
At a recent Social Media Breakfast in Minneapolis, Lisa Grimm, digital brand manager at Mall of America, and Meg Knodl, communications and community engagement librarian at Hennepin County Library, spoke about their experiences as community managers.
Here are six essential tips for community managers from Grimm and Knodl:
1. Know your strategy.
Community management has become a large part of social strategy. A successful community manager ensures that the social media strategy aligns with business objectives, and that the proper tools are in place to measure goals and objectives. A clearly defined social media strategy can provide guidance on how to encourage interaction, and a plan to provide your followers with relevant content.
2. Remember that you represent the brand.