6 tips to optimize media coverage

To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.

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The benefits of a media mention go far beyond SEO.

Here are tips on getting the most out of that coverage.

1. Look for the link.

If a media mention links to any page on your website, you’re having a great day for search engine optimization. Links to your website give you authority, and authority increases the likelihood that anything on your domain will rank.

This is why PR pros have so much power to affect search rankings. To capitalize, however, you must understand the value of links and capture the opportunities of press mentions.

To measure the value of a link (or a potential link), enter the URL of the publication’s website into Open Site Explorer. This will show you its “domain authority.”

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