6 ways automation can free up communicators for more creative work

These tech tools will reduce tedium and afford you more time to innovate and to cultivate relationships with clients and journalists.

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PR automation

Every PR agency today has a need for speed—from details on media preferences to data that informs our pitches and programs.

Teams juggle many client accounts, with each having its own needs and expectations. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency/client relationship. They’re also a huge factor in the success of our programs.

One thing that can help is automating rote tasks. Mail-merge for journalist emails is a great example (and one that’s unfortunately misused in PR), but there’s more.

Here are six ways PR agencies should be using tech tools and other resources:

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