Not long ago, Instagram rolled out private photo and video messaging called “Instagram Direct.”
Similar to Snapchat, Instagram Direct enables users to privately send photo or video messages through the application. This feature is not like a traditional inbox; users start a conversation by sending a single video or photo. Users can send the video or photo to as many as 15 people at a time.
Instagram Direct also allows you to see whether a message has been viewed, similar to Facebook. Once the photo has been sent, a conversation can begin on that photo between the two users. However, if a user wants to send an additional photo, he or she must start a new conversation.
Not only is this a great feature for individuals, Instagram Direct has the potential to be especially useful for brands. It affords brands the chance to provide sneak peeks to loyal followers, send coupons and encourage e-commerce. Below are six ways brands can use Instagram Direct for marketing purposes.