6 ways Domino’s reaches far-flung franchisees

It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.

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Dominos comms lessons

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Finding it difficult to communicate with your dispersed workforce? Consider the challenge at Domino’s.

The pizzamaker’s corporate umbrella covers 16,500 stores in 85 markets worldwide, 98% of them franchises.

That means roughly 400,000 people wear the Domino’s brand but work for their franchise rather than the company, says Stacie Barrett, director of internal communications at Domino’s.

“That brings another challenge to the table,” she says. “We need to work with our franchisees. And in the United States, we’ve got about 800 of them.”

In her Ragan Training video, “Encourage employee engagement by connecting them to the ‘why,’” reveals why Domino’s succeeds despite the challenge, fueling enthusiasm among franchisees who must cascade messages to their employees.

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