Crises are an inevitable part of PR.
From operational breakdowns, financial scandals and hacked servers to rogue employees choosing to air their grievances in public, no organization can consider itself immune.
Crisis management plans are how organizations mitigate the damage from these threats. Investopedia gives the following definition:
Crisis management is the identification of threats to an organization and its stakeholders, and the methods used by the organization to deal with these threats. Due to the unpredictability of global events, organizations must be able to cope with the potential for drastic changes to the way they conduct business. Crisis management often requires decisions to be made within a short time frame, and often after an event has already taken place.
Here are six examples of crisis responses—four strategies you can and should use, along with two you should avoid.