Every company would love to create a video that goes viral, drawing hundreds of thousands of eyeballs to a low-cost Youtube commercial.
But few pull off what Rhett McLaughlin and Link Neal have done: performing this feat many times over.
Here are the North Carolina comedy duo’s tips for launching a successful Internet video campaign.
1. Take time to build your audience
Many businesses dream about whipping out a breakaway video that goes viral on the Internet. But McLaughlin and Neal say success is a matter of building community.
It took a year for them to get 10,000 subscribers on Youtube; now they are drawing millions of views for a single video. They have done this by building an audience through Facebook, Twitter and Rhettandlinkcommunity.com.
“If you’re thinking about an individual video,” McLaughlin says, “it can be very, very difficult to engineer a viral video if you’re not going to put a bunch of marketing money into getting it out there for people to see it.”
2. Find the tribal leaders