6 ways to optimize your organization’s LinkedIn profile

A LinkedIn company page is an integral component of any successful brand strategy in 2014.

Not only will a LinkedIn page for your brand help you reach new audiences, find the best new talent, and share relevant content, but the platform makes it all easy and painless.

With more than 200 million members worldwide, LinkedIn trounces Facebook and Twitter when it comes to communicating with professionals.

Though Facebook might be the leading social media platform for connecting with consumers, don’t forget that the 200 million professionals on LinkedIn are also consumers. Herein lies one important difference between the strategy that works for social media platforms such as Facebook and Twitter, and what works for LinkedIn: Your LinkedIn strategy should be more B2B than B2C.

Here are eight easy steps to ensure you are making the most of your brand’s LinkedIn presence:

1. Engage audiences with a compelling cover image:

Your cover photo is your viewer’s first impression, so it should be visually engaging and should speak to what your brand is and does.