If you hope to pressure your boss into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. How do you gain that support when your boss doesn’t get it?
Who is the “sponsor” of your social media effort?
Let’s be clear about the term “sponsor.” The person who controls the budget and job assignments of those working on social media is the “sponsor.” This may not necessarily be your boss. It might be your boss’ boss or even the head of the company. When winning support for your project, be clear on who the decision maker is.
Here are six ideas to get the boss on-board: