69 percent of millennials rarely visit Facebook fan pages

This infographic reveals some sobering details about how millennials interact with brands on Facebook.

Bad news, brands: Millennials don’t really want to interact with you on Facebook.

An infographic highlighting the results of recent a survey of college students shows that while 86 percent of millennials visit Facebook every day, they do so to browse other people’s profiles, not learn about brands.

Sixty-nine percent of millennials rarely—or never—visit fan pages. Only 1 percent visit a brand page daily.

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