Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad?
Many businesses and marketers have suffered damage from a social media mistake. These gaffes can happen to any organization at any time, especially because social media is still unfamiliar to many.
A marketer or organization might have the best intentions, but too many simply don’t understand how to make the most of a social media presence and platform. As a result, they jump into social media and wind up with a marketing mess. The best way to avoid these fiascos is to be aware of the digital don’ts—before it’s too late.
To help you avoid backlash with your social media marketing, consider these top seven social media mistakes that you can’t afford to make:
1. Assuming social media marketing is free
Joining an online network might itself cost nothing, but an effective social media strategy demands at least a small investment or it will be a waste of time. Because online platforms don’t prioritize business posts in news feeds, these messages are often buried beneath a slew of others. As a result, it’s impossible for marketers to ensure their posts are seen.